From Marketplace Listing to Lead Engine
Your AWS Marketplace listing shouldn’t just exist it should generate real pipeline.
Who It’s For
Built for teams and leaders who want stronger visibility, discovery, and trust in the AI-first world.
ISVs & SIs at the Starting Line
Newly listed (or preparing to list) on AWS Marketplace.
Live but Lacking Leverage
Teams with SKUs live but no validations, competencies, or programs.
Beyond Just a Marketplace Listing
Leaders focused on pipeline growth and co-sell alignment, not just being listed.
Challenges We Solve
Why marketplace listings struggle to gain traction when approvals, readiness, and proof assets are missing.
From Static to Strategic
Move beyond listings that sit idle and start generating real leads.
Build Visibility & Trust
Gain seller attention with validations, competencies, and logged deals in ACE.
Scale with AWS Support
Unlock growth through AWS-approved campaigns backed by MDF funding.
Our Deliverables
Readiness & Validation
FTR gap-fit, remediation plan, and competency roadmap for cloud readiness.
Co-Sell Enablement
One-pager, business value brief, validation memo, ROI calculator, and AE talk-track.
Content Package
Optimized listings, offer pages, case studies, solution briefs, POV guides, and microsites.
Campaign Toolkit
Marketplace ads, LinkedIn ABM, webinar kits, and co-marketing motions with AWS/GCP.
Attribution Framework
HubSpot events, Salesforce tracking, UTMs, referral mapping, and automated lead routing.
How It Works:
Validate
FTR/competency audit, remediation & submission.
Enable
Create co-sell assets; align with PDMs, identify target AEs/segments.
Showcase
Pitch for AWS blogs, practice showcases; publish case stories.
Execute
Run marketplace + ABM campaigns, route & report pipeline.
