About Kinetica
Kinetica offers a GPU-accelerated analytics database purpose-built for real-time data fusion. The Scribe | Marketeering.AI collaborated to expand its visibility within the AWS Data & AI ecosystem, bridging Kinetica’s high-velocity processing with Databricks and Snowflake workflows.
Challenges
Although technically superior, Kinetica’s messaging failed to convey clear interoperability with major data platforms. Marketplace discoverability and campaign CTRs lagged competitors by ~20 %.
Solution
We reframed Kinetica’s positioning through a multi-cloud data-fabric lens:
- Authored solution narratives and reference architectures integrating Kinetica + Databricks for streaming ETLand Kinetica + Snowflake for query acceleration.
- Updated AWS Marketplace descriptors to highlight GPU acceleration, real-time analytics, and data-modernization outcomes.
- Co-developed Zift-run demand campaigns targeting Data & AI audiences.
Results
- Marketplace impressions ↑ 28 % and CTR ↑ 23 % within 6 weeks.
- Inclusion in 3 AWS campaign categories (Analytics Modernization, Real-Time AI, Data Integration).
- 35 % faster lead-to-demo conversions due to clearer connector messaging.
- Pipeline attribution from AWS campaigns > $600 K in qualified opportunities.
