About Matchbook XDM
Matchbook XDM is a cloud-native Enterprise Data Enrichment & Matching Platform that helps organizations unify, enrich, and govern customer and entity data across CRMs, ERPs, and analytics systems.
The Challenge
- No Marketplace Presence: Despite a strong platform, Matchbook XDM was not discoverable on AWS Marketplace — leaving enterprise buyers unable to procure easily.
- Procurement Bottlenecks: Enterprise customers preferred AWS billing and Private Offers, but Matchbook lacked a Marketplace path.
- Lead Generation Gaps: Without Marketplace SEO and AWS program activation, the product wasn’t visible to AWS sellers or in customer searches.
Our Approach
1. Marketplace Software Listing Creation
- Developed a comprehensive listing for Matchbook XDM on AWS Marketplace.
- SEO-optimized descriptions, features, and keywords to ensure discoverability.
- Highlighted customer pain points and outcomes instead of generic product language.
2. FTR Readiness & Validation
- Conducted a gap-fit analysis against AWS FTR requirements.
- Prepared documentation for architecture, security, and compliance.
- Enabled Matchbook to achieve FTR clearance — unlocking AWS co-sell eligibility.
3. Program & Competency Activation
- Enrolled Matchbook XDM in AWS ISV Accelerate and began competency roadmap planning (Data & Analytics, Financial Services).
- Secured AWS credits and MDF funding to reduce marketing costs.
- Built conversion assets: solution briefs, co-sell one-pagers, and ROI calculators.
4. Demand Generation & AWS SEO
- Optimized the listing with keyword-rich copy to rank on the first page for data enrichment and master data management.
- Collaborated with AWS internal demand-gen teams to get Matchbook XDM into customer opportunity pipelines.
- Published AWS-native blogs and use cases to support thought leadership.
The Impact
- AWS Marketplace listing live and discoverable for enterprise buyers.
- First-page Marketplace visibility for “data enrichment” and related keywords.
- FTR clearance achieved, unlocking AWS co-sell.
- AWS sellers began introducing Matchbook XDM to customers through ACE.
- Lead flow activated via AWS internal demand-gen team and MDF-backed campaigns.
